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Browsing by Subject "merek, kepribadian merek, keputusan pembelian"

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Pengaruh Kepribadian Merek (Brand Personality) Terhadap Keputusan Pembelian Pada Mobil Geely (Survei Pada Komunitas Geely Di Jawa Barat)

Gumelar, Reza Adithya; Tresnati, Ratih; Oktini, Dede R. (Universitas Islam Bandung, )

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