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Pengaruh Citra Merek dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Mie Instan Merek Samyang di Kota Bandung (Survey Konsumen Mie Instan Merek Samyang di Kota Bandung)
Sholihaat, Dhina Isnaini; Oktini, Dede R
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Universitas Islam Bandung
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Oktini, Dede R (2)
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Citra Merek, Kepercayaan Merek, Keputusan Pembelian. Brand Image, brand trust, purchase decision (2)
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