Abstract:
In a simple way communication can be defined as the process of transferring messages from a
source to a receiver in order that they can build the same meaning ( commonsense). How the
message sent should be captured and interpreted properly by the receiver or in other words how
communication will be going on effectively needs must be based upon heart. When talking about
HEART, we will talk about Honesty, Sincerity, and Seriousness. The concept of communication
by HEART is based upon those three key words. In more detail, viewed from the word HEART,
there are five letters which reflects the characteristic of communication by HEART, those are :
HONESTY, EMPHATY, ACCOUNTABILITY, RESPONSIBILITY , and TOTALITY. This
concept must be possessed by every individual in either a small or big organization. In an
organization or institution, there must be an organizational structure describing who will be
responsible for what and to whom, besides it will show the role and function of the individual.
The care taker will hierarchically be responsible from the to the bottom level. The care takers are
called leaders, and of course have the leadership role and function. The leadership based on
HEART will of course listen rather than be listened, or to serve rather than be served, so that the
leadership using Communication by HEART will be more effective. By this kind of effective
leadership, it is expected to build more qualifies work culture. This paper will discuss the
qualified work culture through the concept of Communication by HEART. By using the
analytically descriptive method, it will be discussed how every element of HEART will help a
leader building more qualifies work culture.
