THE INTERPRETATION OF FEMALE HEADED HOUSEHOLD IN SERIKATPEKKA KABUPATEN LOMBOK BARAT TOWARDS MESSAGES IN PEKKA FM RADIO

Abstract

Rdion community of Pekka FM in Kabupaten Lombok Barat is the community based radio, since the community is very homogeneous that is the Female Headed Household in which the establishment comes from the participation of the community. The programs are designed ny the needs of the local community, so the main news is about women. Pekka FM Radio community has very important role in giving the access for women especially female headed household to take part in and build solidarity and altruism among themselves, besides it can be the information and education center for the community that can build their self confidence, strengthen their values, and change behavior patterns and collective power. The research is aimed to find out the Interpretation of Female Headed Household in Kecamatan Gerung Kabupaten Lombok Barat towards The Empowerment Messages In The Programs of Pekka FM Radio. The research used the Phenomenological approach from Alfred Schultz. The research was conducted in Serikat Pekka Kecamatan Gerung, Kabupaten Lombok Barat. NTB. The process to get the meaning of empowerment messaged in Pekka FM Radio consists of five interrelated things, those are (1) the knowledge of the women about the radio programs. (2) the intensity of listening the radio , (3) the radio programs interested, (4) the advantages taken form listening Pekka FM programs. and (5) the changes emerged after the female headed household listen the programs given by Pekka FM Radio The resuls of the research show that most of the women knew about the programs given by Pekka FM Radio, and they chose the programs of Health, Law, Family, Talk Show, Pekka Programs, and Entertainment. The intensity to listen to the radio can be categorized quite often, and they listened to the radio in the time of regular meeting they have arranged. The most interesting programs they listened are: Female Reproductive Organs , Teens Health, Pregnancy Program, Laws, Entertainment and Advertising. The advantages they took from the programs of Pekka FM are: (a) they knew about health especially female reproduction health, (b) they knew about the environmental cleanliness (c) they knew about contraception, (d) they knew about pregnancy (e) they could give information to others. The changes crated are: they became more confidents, they took care more about their health, and they dare more to speak The research show the interpretation of Female Headed Household in Serikat Pekka Kecamatan Gerung Kabupaten Lombok Barat towards the Messages in Pekka FM Radio resulted The Model Transformation Meaning of Female Headed Household.