| dc.contributor |
|
|
| dc.contributor |
|
|
| dc.creator |
Indrarani, Fannya Putri |
|
| dc.creator |
Yuningsih, Ani |
|
| dc.date |
2017-08-10 |
|
| dc.date.accessioned |
2019-09-12T02:35:17Z |
|
| dc.date.available |
2019-09-12T02:35:17Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7746 |
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| dc.identifier.uri |
http://hdl.handle.net/123456789/22984 |
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| dc.description |
Function of Public Relations on the PR Jalan FM Relax Program", with subtitles "Case Study on Public Relations Audit Activities as a Function of Public Relations on the Road Program PR Bandung FM". Audit Public Relations is a comprehensive evaluation of a process, activities, systems, and programs in public relations activities. Public Relations Audit is assessed as one of the study to know the position and condition of public relations in an organization or company both internally and externally to measure, and evaluate public relations activities in the future. It underlies FM radio to carry public relations audit activities as a foundation in running event organizing activities. The purpose of this research is to know how Public Relations Audit in preparation stage as a public relations function in the program of Roads Santai PR FM; To know the Audit Public Relations at the implementation stage; To know how Audit Public Relations at the impact stage as a function of public relations program on the Road Santai PR FM. The research method used is qualitative research method with case study approach. Data collection techniques used are observation techniques, interviews, and documentation. The results of this study indicate that public relations PR, PR promotion and event division should research the adequacy of data information in the field to plan an event program (through on the spot, social media, browsing about suitable events to be held to the community), research implementation tailored to Programs and suitability of the strategy based on the need for the event to be held, as well as researching on the evaluation phase of the content of the message where through evaluation, and the effects or impacts of both pre-event and post-event summative evaluation. This is what continues to encourage the PR FM to continue to create an event and continue to evaluate through the Internal Audit activities internally so that event activities in the future do not experience the constraints and problems that arise between the PR FM and other companies. |
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| dc.description |
Judul penelitian ini adalah “Kegiatan Audit Public Relations sebagai Fungsi Humas pada Program Jalan Santai PR FM”, dengan sub judul “Studi Kasus mengenai Kegiatan Audit Public Relations sebagai Fungsi Humas pada Program Jalan Santai PR FM Bandung”. Audit Public Relations merupakan evaluasi yang bersifat menyeluruh terhadap suatu proses, kegiatan, sistem, dan program dalam aktivitas public relations. Audit Public relations dinilai sebagai salah satu studi untuk mengetahui posisi dan kondisi public relations didalam suatu organisasi atau perusahaan baik secara internal maupun eksternal untuk mengukur, serta mengevaluasi kegiatan public relations di masa yang akan datang. Hal tersebut melandasi radio PR FM untuk mengusung kegiatan Audit Public Relations sebagai landasan dalam menjalankan kegiatan event organizing. Tujuan penelitian ini adalah untuk mengetahui bagaimana Audit Public Relations pada tahap persiapan sebagai fungsi humas pada program Jalan Santai PR FM; untuk mengetahui Audit Public Relations pada tahap pelaksanaan; untuk mengetahui bagaimana Audit Public Relations pada tahap dampak sebagai fungsi humas pada program Jalan Santai PR FM. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengambilan data yang digunakan adalah teknik observasi, wawancara, serta dokumentasi. Hasil penelitian ini menunjukkan bahwa divisi humas, promosi, dan event PR FM harus meriset kecukupan informasi data di lapangan merencanakan sebuah program event (melalui on the spot, media sosial, browsing tentang event yang cocok untuk diselenggarakan kepada masyarakat), pelaksanaan riset yang disesuaikan dengan program serta kesesuaian strategi berdasarkan kebutuhan untuk event yang akan diselenggarakan, serta meriset pada tahapan evaluasi analisa isi pesan dimana melalui evaluasi, dan efek atau dampak yang dirasakan baik pra event maupun pasca event yang bersifat evaluasi sumatif (berjangka). Hal inilah yang terus mendorong PR FM untuk terus membuat sebuah event dan terus mengevaluasi melalui kegiatan Audit Public Relations secara internal agar kegiatan event di masa datang tidak mengalami kendala serta problem yang muncul antara pihak PR FM maupun pihak perusahaan lain. |
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| dc.format |
application/pdf |
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| dc.language |
ind |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7746/pdf |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/downloadSuppFile/7746/1322 |
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| dc.rights |
Copyright (c) 2017 Prosiding Hubungan Masyarakat |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 596-601 |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 596-601 |
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| dc.source |
2460-6510 |
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| dc.subject |
Ilmu Hukum |
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| dc.subject |
Audit Public Relations, Event, Preparation, Implementation, Impact |
|
| dc.subject |
Hubungan Masyarakat |
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| dc.subject |
Audit Public Relations, Event, Persiapan, Pelaksanaan, Dampak |
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| dc.title |
Public Relations Audit Activities as a Function of Public Relations on the Road Program PR FM Bandung |
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| dc.title |
Kegiatan Audit Public Relations sebagai Fungsi Humas pada Program Jalan Santai PR FM |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Kualitatif |
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| dc.type |
Kualitatif |
|