| dc.contributor |
|
|
| dc.contributor |
|
|
| dc.creator |
Rahima, R Sitti Fatin |
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| dc.creator |
Palapa, Maya Amalia Oesman |
|
| dc.date |
2017-08-10 |
|
| dc.date.accessioned |
2019-09-12T02:35:21Z |
|
| dc.date.available |
2019-09-12T02:35:21Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7208 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/23003 |
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| dc.description |
The growth of the hospitality industry in Bandung City is increasing from year after year. Competition of hotel room rates between old hotels and low-budget new hotels is increasingly uncontrolled against hotel occupancy. For that, the public relations Hotel Bidakara Grand Savoy Homann makes Marketing Public Relations strategy to improve consumers one of them by holding Event 78th Anniversary.BThe purpose of this research is to know Event 78th Anniversary Hotel Bidakara Grand Savoy Homann become one of program in Marketing Public Relations strategy. To find out PR Officer Hotel Bidakara Grand Savoy Homann in applying Marketing Public Relations strategy through Event 78th Anniversary. To know the obstacles to Marketing Public Relations strategy through Event 78th Anniversary Hotel Bidakara Grand Savoy Homann Bandung as an effort to increase consumer. The method used in this research is qualitative method of the case study approach. Data collection techniques by conducting interviews, observation, documentation, and literature study. The data have been obtained, then analyzed by using data triangulation. The results of this study indicate that the Event 78th Anniversary was successful. Promotion through mass media, especially effective digital marketing. Fun Run activities managed to attract the masses and collected 280 participants from 150 participants. This shows that people's interest in this series of events is high and impacts both events and hotels. It is expected that this research can be useful for other companies that want to organize events well and useful for insight and science for further research. |
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| dc.description |
Pertumbuhan industri perhotelan di Kota Bandung semakin meningkat dari tahun ke tahun. Persaingan tarif kamar hotel antara hotel lama dan hotel baru yang low budget semakin tidak terkendali terhadap okupansi hotel. Untuk itu, public relations Hotel Bidakara Grand Savoy Homann membuat stategi Marketing Public Relations untuk meningkatkan konsumen salah satunya dengan mengadakan Event 78th Anniversary. Tujuan dari penelitian ini adalah untuk mengetahui Event 78th Anniversary Hotel Bidakara Grand Savoy Homann menjadi salah satu program dalam strategi Marketing Public Relations. Untuk mengetahui PR Officer Hotel Bidakara Grand Savoy Homann dalam mengaplikasikan strategi Marketing Public Relations melalui Event 78th Anniversary. Untuk mengetahui hambatan strategi Marketing Public Relations melalui Event 78th Anniversary Hotel Bidakara Grand Savoy Homann Bandung sebagai upaya meningkatkan konsumen. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dengan melakukan wawancara, observasi, dokumentasi, dan studi kepustakaan. Data yang telah diperoleh, kemudian dianalisis dengan menggunakan triangulasi data. Hasil penelitian ini menunjukkan bahwa Event 78th Anniversary sukses. Promosi melalui media massa, terutama digital marketing efektif. Kegiatan Fun Run berhasil menarik massa dan mengumpulkan 280 peserta dari 150 peserta. Ini menunjukkan bahwa minat masyarakat terhadap rangkaian event ini tinggi dan berdampak baik bagi event maupun hotel. Diharapkan penelitian ini dapat bermanfaat bagi perusahaan lain yang ingin menyelenggarakan event dengan baik dan berguna bagi wawasan dan ilmu pengetahuan bagi penelitian selanjutnya. |
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| dc.format |
application/pdf |
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| dc.language |
ind |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7208/pdf |
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| dc.rights |
Copyright (c) 2017 Prosiding Hubungan Masyarakat |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 464-470 |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 464-470 |
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| dc.source |
2460-6510 |
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| dc.subject |
Komunikasi, Marketing Public Relations |
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| dc.subject |
Hotel, Strategy, Marketing Public Relations, Event |
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| dc.subject |
Komunikasi, Marketing Public Relations |
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| dc.subject |
Hotel, Strategi, Marketing Public Relations, Event |
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| dc.title |
Strategi Marketing Public Relations Hotel Bidakara Grand Savoy Homann Bandung melalui Event 78th Anniversary sebagai Upaya Meningkatkan Konsumen |
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| dc.title |
Strategi Marketing Public Relations Hotel Bidakara Grand Savoy Homann Bandung melalui Event 78th Anniversary sebagai Upaya Meningkatkan Konsumen |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Studi Kasus Kualitatif |
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| dc.type |
Studi Kasus Kualitatif |
|