| dc.contributor |
|
|
| dc.contributor |
|
|
| dc.creator |
Agustin, Wilya |
|
| dc.date |
2017-08-10 |
|
| dc.date.accessioned |
2019-09-12T02:35:24Z |
|
| dc.date.available |
2019-09-12T02:35:24Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7439 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/23021 |
|
| dc.description |
The program BRI Simpedes was an incentive and a thank you Bank BRI to customers savings Bank Simpedes across the country, aim at held this program that customers faithful with Bank BRI and want to continue to improve the balance of savings. A program is expected to give good impact in the company either in the company financial gain and good image in the citizens. Programs Bank BRI hope interest customers to continue to save at BRI Simpedes savings. But growing interest customers it is easy, promo see the numerous programs like this in doing almost every Banks in Indonesia. Research purposes to know the relationship between the program BRI Simpedes against transaksional interest, reprensial interest, preferential interest, interest explorative customers save at Simpedes savings Bank in the city Batam. The methodology used is correlational. Data collection was carried out by means of spreading to 50 survey respondents as samples. The sample techniques used in this research was accidental sample. Based on the research done, shows that the relationship between the program BRI Simpedes against transaksional interest, reprensial interest, preferential interest, interest explorative customers save at Simpedes savings Bank in the city Batam have a significant relation to create interest customers to save in BRI Simpedes. |
|
| dc.description |
Program undian BRI simpedes merupakan bentuk penghargaan dan wujud terima kasih Bank BRI kepada nasabah tabungan Bri simpedes di seluruh Indonesia, tujuan di selenggarakan program ini agar nasabah tetap setia bersama Bank BRI dan ingin terus meningkatkan saldo tabungannya. Sebuah program diharapkan memberikan dampak yang baik bagi perusahaan tersebut baik dalam bentuk keuntungan keuangan perusahaan atau pun citra yang baik di mata masyarakat. Adanya program Bank BRI berharap minat nasabah untuk terus menabung di tabungan BRI simpedes. Akan tetapi menumbuhkan minat nasabah bukanlah perkara yang mudah, melihat banyaknya program promo seperti ini di lakukan hampir setiap Bank di Indonesia. Tujuan penelitian untuk mengetahui hubungan antara program undian BRI Simpedes terhadap minat transaksional, minat reprensial, minat preferensial, minat eksploratif nasabah menabung di tabungan BRI Simpedes di Kota Batam. Metode penelitian yang digunakan adalah korelasional. Pengumpulan data dilakukan dengan cara menyebarkan angket kepada 50 responden sebagai sampel. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampel. Berdasarkan hasil penelitian, menunjukkan bahwa hubungan antara program undian BRI Simpedes terhadap minat transaksional, minat reprensial, minat preferensial, minat eksploratif nasabah menabung di tabungan BRI Simpedes di Kota Batam mempunyai hubungan yang signifikan yang dapat menciptakan minat nasabah untuk menabung di BRI Simpedes. |
|
| dc.format |
application/pdf |
|
| dc.language |
ind |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/7439/pdf |
|
| dc.rights |
Copyright (c) 2017 Prosiding Hubungan Masyarakat |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 571-577 |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 3, No 2, Prosiding Hubungan Masyarakat (Agustus, 2017); 571-577 |
|
| dc.source |
2460-6510 |
|
| dc.subject |
Hubungan Masyarakat |
|
| dc.subject |
The program, Interest, Save in BRI Simpedes |
|
| dc.subject |
Hubungan Masyarakat |
|
| dc.subject |
Program undian, minat, menabung di BRI Simpedes |
|
| dc.title |
|
|
| dc.title |
Hubungan antara Program Undian BRI Simpedes terhadap Minat Nasabah Menabung di Tabungan BRI Simpedes |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kuantitatif, studi korelasional |
|
| dc.type |
Kuantitatif, studi korelasional |
|