| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Fauzan, Reza Ahmad |
|
| dc.creator |
Yuningsih, Ani |
|
| dc.date |
2019-08-05 |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/16798 |
|
| dc.description |
Abstract. This research entitled "The Effectiveness of Diphtheria Vaccine Campaign on Instagram @biofarmaid" Social Media, "which aims to find out how @biofarmaid meets the needs expected by @biofarmaid Instagram followers. This research was conducted in Instagram's direct social media message with the object of research, namely the @biofarmaid Instagram followers. To get the effects and reality that occur among @biofarmaid Instagram followers. This study resulted in a conclusion that PT Bio Farma was considered to have good sense, good moral character, and good will.Keywords: Communication, Online Media, Vaccine Campaign, Internalization, Identification, SubmissionAbstrak. Penelitian ini berjudul “Efektivitas Kampanye Vaksin Difteri Di Media Sosial Instagram @biofarmaid”, yang bertujuan untuk mengetahui bagaimana @biofarmaid memenuhi kebutuhan yang diharapkan oleh para pengikut instagram @biofarmaid. Penelitian ini dilakukan di direct message media sosial instagram dengan objek penelitiannya yaitu para pengikut instagram @biofarmaid. Untuk mendapatkan efek dan realitas yang terjadi di kalangan pengikut Instagram @biofarmaid. Penelitian ini menghasilkan suatu kesimpulan bahwa PT Bio Farma dinilai memiliki good sense, good moral character, dan good will.Kata kunci: Komunikasi, Media Online, Kampanye Vaksin, Internalisasi, Identifikasi, Ketundukan |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/16798/pdf |
|
| dc.rights |
Copyright (c) 2019 Prosiding Hubungan Masyarakat |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 5, No 2, Prosiding Hubungan Masyarakat (Agustus, 2019); 259-264 |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 5, No 2, Prosiding Hubungan Masyarakat (Agustus, 2019); 259-264 |
|
| dc.source |
2460-6510 |
|
| dc.subject |
Hubungan Masyarakat |
|
| dc.subject |
Komunikasi, Media Online, Kampanye Vaksin, Internalisasi, Identifikasi, Ketundukan |
|
| dc.title |
Efektivitas Kampanye Vaksin Difteri di Media Sosial Instagram @Biofarmaid |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kualitatif |
|