| dc.contributor |
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|
| dc.contributor |
|
|
| dc.creator |
Setiawan, Muhammad Yan |
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| dc.creator |
Sobur, Alex |
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| dc.date |
2016-02-19 |
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| dc.date.accessioned |
2019-09-12T03:00:34Z |
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| dc.date.available |
2019-09-12T03:00:34Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/Jurnalistik/article/view/2951 |
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| dc.identifier.uri |
http://hdl.handle.net/123456789/23319 |
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| dc.description |
This study is entitled The Study of Meaning Behind the Banners of the Bandung Great City Police Unit. The purpose of this study is to determine the meaning of the icons, indexes, symbols on the banner of traffic ad by The Bandung Great City Police Unit for motorcycle riders in Purnawarman Road, Bandung. The method used was qualitative method with the semiotics perspective of Charles Sanders Peirce. The technique of collecting data is in the form of textual analysis, interviews, and literature study. In conclusion, the icon of the traffic ad banner for motorists in Purnawarman Road is aimed at creating a motorist to adhere to traffic signs. In the index, the traffic ad banner is addressed to motorists in Purnawarman Road because many people do not obey the traffic rules. The meaning of the symbols on the traffic ad banner describes a policewoman, as law enforcer, maintains and improves public order. The ad is intended for motorcycle riders in Purnawarman Road to wear a helmet. |
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| dc.description |
Penelitian ini berjudul : Makna Pesan Banner Polrestabes Bandung. Bertujuan untuk mengetahui makna ikon, indeks, simbol pada banner iklan lalu lintas oleh Polrestabes untuk pengendara di Jalan Punawarman Kota Bandung. Metode penelitian yang digunakan adalah metode kualitatif dengan perspektif semiotika Charles Sanders Peirce. Teknik pengumpulan data berupa analisis tekstual, wawancara, dan studi kepustakaan. Kesimpulan, secara ikon pada banner iklan lalu lintas oleh Polrestabes untuk pengendara di Jalan Punawarman Kota Bandung bertujuan menciptakan daya tarik pengendara motor agar patuh terhadap lalu lintas, secara indeks adanya banner iklan lalu lintas bertujuan untuk pengendara di Jalan Punawarman Kota Bandung di karenakan adanya masyarakat berkendaraan motor tidak mematuhi aturan lalu lintas. Makna simbol pada banner iklan tergambar seorang Polwan di mana Polwan tersebut bagian dari polisi yang menjadi alat Negara penegak hukum, memelihara serta meningkatkan ketertiban secara hukum, baik publik maupun perorangan, serta iklan tersebut sebagai bagian informasi bagi pengguna Jalan Purnawarman agar memakai helm bagi penendara bermotor. |
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| dc.format |
application/pdf |
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| dc.language |
ind |
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| dc.publisher |
Prosiding Jurnalistik |
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| dc.publisher |
Prosiding Jurnalistik |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/Jurnalistik/article/view/2951/pdf |
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| dc.source |
Prosiding Jurnalistik; Vol 2, No 1, Prosiding Jurnalistik (Februari, 2016); 63-68 |
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| dc.source |
Prosiding Jurnalistik; Vol 2, No 1, Prosiding Jurnalistik (Februari, 2016); 63-68 |
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| dc.source |
2460-6529 |
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| dc.subject |
Proceedings of Journalism |
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| dc.subject |
Traffic Advertising Banner, Icon, Index, Symbol |
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| dc.subject |
Jurnalistik |
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| dc.subject |
Banner Iklan Lalu Lintas, Ikon, Indeks, Simbol |
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| dc.title |
The Study of Meaning Behind the Banners of The Bandung Great City Police Unit |
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| dc.title |
Kajian Makna Pesan Banner Polrestabes Bandung |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Qualitative |
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| dc.type |
Kualitatif |
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