| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Yosdiana, Fakhriyah Aisyah |
|
| dc.creator |
Hasbiansyah, O. |
|
| dc.date |
2019-08-09 |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/17466 |
|
| dc.description |
Abstract. This research aims to analyze the relationship of fashion product posts on the @lunahabit Instagram account with the followers' consumptive lifestyle behaviors. This research uses a quantitative approach with a correlational suvey method. The method used is survey method with Likert scale. Responden of this research was Followers on @lunahabit Instagram account with a total sample of 80 respondents. The collected data was analyzed of Statistical Package for Social Sciences (SPSS) program 23.0 for Windows. research findings show that (1) there is a signifikan relationship between content creation and followers. (2) Content sharing has a significant relationship with the behavior of followers' consumptive lifestyles. (3) Connecting has a signifikan relationship with the behavior of followers consumptive lifestyles, (4) community building has a ssignifikan relationship with the behavior of followers consumptive lifestyles.Keywords: Content Creation, Content Sharing, Connecting Community Building and Consumptive Lifestyle BehaviorsAbstrak. Penelitian ini bertujuan untuk menganalisis hubungan postingan produk fashion di akun instagram @lunahabit dengan perilaku gaya hidup konsumtif followers. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei korelasional. Metode yang digunakan adalah metode survei dengan skala likert. Responden penelitian ini adalah Followers pada Akun Instagram @lunahabit dengan jumlah sampel sebanyak 80 orang responden. Data yang terkumpul dianalisis program Statistical Package for Social Sciences (SPSS) 23.0 for Windows. Temuan peneliti menunjukkan bahwa (1) ada hubungan yang signifikan antara content creation dengan perilaku gaya hidup konsumtif followers. (2) Content sharing memiliki hubungan yang signifikan dengan perilaku gaya hidup konsumtif followers. (3) Connecting memiliki hubungan yang signifikan dengan perilaku gaya hidup konsumtif followers. (4) community building memiliki hubungan yang signifikan dengan perilaku gaya hidup konsumtif followers.Kata Kunci: Content Creation, Content Sharing, Connecting Community Building dan Perilaku Gaya Hidup Knsumtif |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Manajemen Komunikasi |
|
| dc.publisher |
Prosiding Manajemen Komunikasi |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/17466/pdf |
|
| dc.rights |
Copyright (c) 2019 Prosiding Manajemen Komunikasi |
|
| dc.source |
Prosiding Manajemen Komunikasi; Vol 5, No 2, Prosiding Manajemen Komunikasi (Agustus, 2019); 633-640 |
|
| dc.source |
Prosiding Manajemen Komunikasi; Vol 5, No 2, Prosiding Manajemen Komunikasi (Agustus, 2019); 633-640 |
|
| dc.source |
2460-6537 |
|
| dc.subject |
Manajemen Komunikasi |
|
| dc.subject |
Content Creation, Content Sharing, Connecting Community Building dan Perilaku Gaya Hidup Knsumtif |
|
| dc.title |
Hubungan Postingan Produk Fashion di Akun Instagram @Lunahabit Dengan Perilaku Gaya Hidup Konsumtif Followers |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kuantitatif |
|