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Communication Strategies Communication and Relations Division in developing Brand Image PT. Pertamina RU VI Balongan Indramayu.

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dc.contributor
dc.contributor
dc.creator Oktaviani, Ninda
dc.creator T, Ike Junita
dc.date 2017-08-10
dc.date.accessioned 2019-09-12T05:43:10Z
dc.date.available 2019-09-12T05:43:10Z
dc.identifier http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/8147
dc.identifier.uri http://hdl.handle.net/123456789/24345
dc.description Thesedays, the competition between energy-sector corporations is getting more strict. This is evident from the existence of various companies that manages energy. By looking at the strict competition, PT. Pertamina RU ( Refinery Unit ) VI Balongan Indramayu which is one of the pioneering companies became Indonesia’s first and largest refinery in Indonesia.In this research, the author utilized qualitative research method complemented with case study approach. The purpose of this research is to analyze as many data as possible regarding the subject of this research, which is The Communication Strategies by Communication and Relations Divison of PT. Pertamina RU VI Balongan Indramayu on development of Company Brand Image. In this research, the author conducted interviews with representatives from the company, including the Head of Communications and Relations of PT. Pertamina RU ( Refinery Unit VI.The result of this research is that PT. Pertamna RU ( Refinery Unit VI Balongan Indramayu had four process of communicatos in developing the brand image for the company itself. The programs accomplished by the Communications and Relations Division of the company are mostly CSR activities which directly targeted local community and stakeholders. The second process is the target and audience which specifically is the people resides in Indramayu and also stakeholders from Indramayu and other areas. The third process is the utilization of the media. The media utilized by . Pertamina RU VI Balongan Indramayu is adapted to the currently existing stakeholders, at the moment above the line media still indeed has the largest number of audience.
dc.description Dewasa ini persaingan perusahaan di bidang energy semakin berkembang. Hal ini dapat dilihat dengan perushaan – perusahaan yang mengelola di bidang energy. Dengan melihat persaingan yang begitu ketat, maka PT. Pertamina RU (Refenery Unit) VI Balongan Indramayu yang merupakan salah satu perusahaan pioneer menjadi kilang pertama dan terbesar di Indonesia.       Pada penelitian ini peneliti  menggunakan metode kualitatif dengan pendekatan studi kasus. Pendektan ini bertujuan untuk menelaah sebanyak mungkin data mengenai subjek yang diteliti yaitu Strategi Komunikasi Divisi Communication and Relations dalam  membangun Brand Image PT. Pertamina RU VI Balongan Indramayu. Dalam penelitian ini yang diwawancarai ada tiga orang termasuk Head of Communication and Relations PT. Pertamina RU VI Balongan Indramayu. Hasil penelitian dari penelitian adalah  PT. Pertamina RU VI Balongan Indramayu memiliki empat proses komunikasi untuk membangun brand image yaitu yang pertama program. Program yang dilakukan divisi Communication and Relations memang kebanyak dari CSR kegiatan ini menerpa langsung kepada masyarakat atau stakehoder. Kedua yaitu sasaran atau khalayak, dala penelitian ini yang menjadi sasaran adalah masyarakat sekitar Indramayu dan stakeholder dari Indramayu ataupun luar. Kemudian yang ketiga adalah Media, media yang digunakan PT. Pertamina RU VI Balongan menyesuaikan dengan stakeholder yang ada, memang untuk saat ini media above the line yaitu media cetak yang masih banyak audiensnya. 
dc.format application/pdf
dc.language ind
dc.publisher Prosiding Manajemen Komunikasi
dc.publisher Prosiding Manajemen Komunikasi
dc.relation http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/8147/pdf
dc.rights Copyright (c) 2017 Prosiding Manajemen Komunikasi
dc.source Prosiding Manajemen Komunikasi; Vol 3, No 2, Prosiding Manajemen Komunikasi (Agustus, 2017); 642-647
dc.source Prosiding Manajemen Komunikasi; Vol 3, No 2, Prosiding Manajemen Komunikasi (Agustus, 2017); 642-647
dc.source 2460-6537
dc.subject Manajemen Komunikasi
dc.subject Strategic Communication, Brand Image, Communication and Relations
dc.subject Manajemen Komunikasi
dc.subject Strategic Communication, Brand Image, Communication and Relations
dc.title Communication Strategies Communication and Relations Division in developing Brand Image PT. Pertamina RU VI Balongan Indramayu.
dc.title Strategi Komunikasi Divisi Communication and Relations dalam Membangun Brand Image PT. Pertamina RU VI Balongan Indramayu
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Peer-reviewed Article
dc.type Kualitatif
dc.type Kualitatif


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