| dc.contributor |
ekonomi dan bisnis |
|
| dc.creator |
Adiwibowo, Bambang |
|
| dc.creator |
Tresnati, Ratih |
|
| dc.date |
2018-01-30 |
|
| dc.date.accessioned |
2019-09-13T04:14:04Z |
|
| dc.date.available |
2019-09-13T04:14:04Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/10390 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/25206 |
|
| dc.description |
Abstract. This research is conducted to know the implementation of Brand Trust conducted by Belwish Coffe Shop Bandung and customer response about Brand trust, and to know the level of consumer loyalty Belwish Coffe Shop Bandung, as well as to find out how big the relationship of brand trust implementation with customer loyalty Belwish Coffe Shop Bandung. The research method used in this research is descriptive and verifikatif where this research is done in the present and connect between independent with dependent variables. The research population is Belwish Coffe Shop customers, a large sample of 100 people. Data collection is done through interviews and questionnaires so as to provide a clear picture of the object under study and then drawn conclusions. The results of this study demonstrate the influence of trust on consumer loyalty at Belwish Coffe Shop Bandung with correlation coefficient value of 0.612 (R = 0.612), and the determinant of the coefficient (R-Square/R2) of 37,5%. This means that there are influences between the brand trust on consumer loyalty.Keywords: Brand Trust, Consumer Loyal.Abstrak. Penelitian ini dilakukan untuk mengetahui pelaksanaan Brand Trust yang dilaksanakan Belwish Coffe Shop Bandung dan tanggapan pelanggan mengenai Brand trust, dan untuk mengetahui tingkat loyalitas konsumen Belwish Coffe Shop Bandung, serta untuk mengetahui seberapa besar hubungan pelaksanaan brand trust dengan loyalitas konsumen Belwish Coffe Shop Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif dimana penelitian ini dilakukan di masa sekarang dan menghubungkan antara variabel independen dengan variabel dependen. Populasi penelitian adalah pelanggan Belwish Coffe Shop, besar sample penelitian 100 orang. Pengumpulan data dilakukan melalui wawancara dan kuisioner sehingga dapat memberikan gambaran yang jelas atas objek yang diteliti dan kemudian ditarik kesimpulan. Hasil penelitian ini menunjukkan adanya pengaruh Brand trust terhadap loyalitas konsumen di Belwish Coffe Shop Bandung dengan nilai koefisien korelasi sebesar 0,612 (R = 0,612), dan koefisien determinan (R-Square/R²) sebesar 37,5%. Artinya terdapat pengaruh antara Brand Trust terhadap Loyalitas Konsumen.Kata Kunci: Brand Trust, Loyalitas Konsumen. |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/10390/pdf |
|
| dc.rights |
Copyright (c) 2018 Prosiding Manajemen |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 480-484 |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 480-484 |
|
| dc.source |
2460-6545 |
|
| dc.subject |
Managemen |
|
| dc.subject |
Brand Trust, Loyalitas Konsumen |
|
| dc.title |
Pengaruh Brand Trust terhadap Loyalitas Konsumen |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
kuantitatif |
|