Abstract. The purpose of this research is to know the influence between CRM and Customer experience with repurchase intention. The type of this research is quantitative verification and research method used is descriptive survey that is the investigation held to obtain facts from the existing symptoms and seek factual information about the social, economic, or political institution of a group or an area. Popoulation in this research is customer 372 Bandung coffee. and has a sample of 100 people. The result of this research reveals that CRM pad 372 copies of bandung are in enough category, but customer experience and repurchase intention at 372 Bandung coffee is in good category. The results of this study also shows that there is a significant influence of CRM and customer experience on repurchase intention.Keywords: CRM, customer relationship marketing, customer experience Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh antara CRM dan Customer experience dengan repurchase intention. Jenis penelitian ini adalah verifikatif kuantitatif dan metode penelitian yang digunakan adalah deskriptif survey yaitu penyelidikan yang diadakan untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan-keterangan secara faktual, baik tentang institusi sosial, ekonomi, atau politik dari suatu kelompok ataupun suatu daerah. Popoulasi pada penelitian ini merupakan pelanggan 372 kopi Bandung. dan memiliki sampel sebanyak 100 orang. Hasil penelitian ini mengungkapkan bahwa CRM pad 372 kopi bandung berada pada kategori cukup, namun customer experience dan repurchase intention pada 372 kopi Bandung berada pada kategori baik. Hasil penelitian ini juga menunjukan terdapat pengaruh yang signifikan dari CRM dan customer experience terhadap repurchase intention.Kata kunci : CRM, customer relationship marketing, customer experience
Abstract. The purpose of this research is to know the influence between CRM and Customer experience with repurchase intention. The type of this research is quantitative verification and research method used is descriptive survey that is the investigation held to obtain facts from the existing symptoms and seek factual information about the social, economic, or political institution of a group or an area. Popoulation in this research is customer 372 Bandung coffee. and has a sample of 100 people. The result of this research reveals that CRM pad 372 copies of bandung are in enough category, but customer experience and repurchase intention at 372 Bandung coffee is in good category. The results of this study also shows that there is a significant influence of CRM and customer experience on repurchase intention. Keywords: CRM, customer relationship marketing, customer experience