| dc.contributor |
ekonomi dan bisnis |
|
| dc.contributor |
|
|
| dc.creator |
Ningrum, Mega Siti |
|
| dc.creator |
Tresnati, Ratih |
|
| dc.date |
2018-01-26 |
|
| dc.date.accessioned |
2019-09-13T04:14:17Z |
|
| dc.date.available |
2019-09-13T04:14:17Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/9848 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/25366 |
|
| dc.description |
Abstract. This study attempts to examine the implementation of testimonial advertising at clinic vanela beauty care the branch of cimarreme padalarang, comment on consumers with the implementation of the advertising testimony and how the decision is the purchase of vanela beauty care at the clinic.A kind of research methods that were used is survey. This is a research technique verifikatif an collecting samples using a technique the sampling method of incidental. Population in the research is consumers from the clinic vanela beauty care .The technique of the collection of the data used was of the questionnaire was this data an analysis method using analysis that they would know that simple linear regression of the relations between the independent variabel with dependent variabel. The results of this study indicate the influence of Advertising Testimonials on Purchasing Decision at Vanela Beauty Care Clinic.Keywords: Advertising Testimonials, Purchase Decision, Vanela Beauty Care Clinic.Abstrak. Penelitian ini bertujuan untuk mengetahui pelaksanaan Iklan Testimoni pada Klinik Vanela beauty care cabang Padalarang, bagaimana tanggapan konsumen tentang pelaksanaan Iklan Testimoni pada Klinik Vanela beauty care, bagaimana Keputusan Pembelian pada Klinik Vanela beauty care cabang Padalarang dan bagaimana pengaruh Iklan Testimoni terhadap Keputusan Pembelian. Metode penelitian yang digunakan adalah metode survei. Jenis penelitian yang dilaksanakan bersifat verifikatif. Teknik pengambilan sampel yang digunakan adalah teknik sampling insidental. Populasi dalam penelitian ini adalah konsumen Klinik Vanela beauty care. Sampel yang diambil adalah konsumen klinik vanela beauty care. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah Analisis Regresi Linier Sederhana untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen.Hasil penelitian ini menunjukkan adanya pengaruh Iklan Testimoni terhadap Keputusan Pembelian pada Klinik Vanela Beauty Care.Kata Kunci : Iklan Testimoni, Keputusan Pembelian, Klinik Vanela Beauty Care. |
|
| dc.description |
Abstract : This study attempts to examine the implementation of testimonial advertising at clinic vanela beauty care the branch of cimarreme padalarang, comment on consumers with the implementation of the advertising testimony and how the decision is the purchase of vanela beauty care at the clinic.A kind of research methods that were used is survey. This is a research technique verifikatif an collecting samples using a technique the sampling method of incidental. Population in the research is consumers from the clinic vanela beauty care .The technique of the collection of the data used was of the questionnaire was this data an analysis method using analysis that they would know that simple linear regression of the relations between the independent variabel with dependent variabel. The results of this study indicate the influence of Advertising Testimonials on Purchasing Decision at Vanela Beauty Care Clinic.Keywords: Advertising Testimonials, Purchase Decision, Vanela Beauty Care Clinic |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/9848/pdf |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/downloadSuppFile/9848/1805 |
|
| dc.rights |
Copyright (c) 2018 Prosiding Manajemen |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 274-279 |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 274-279 |
|
| dc.source |
2460-6545 |
|
| dc.subject |
Managemen |
|
| dc.subject |
Iklan Testimoni, Keputusan Pembelian, Klinik Vanela Beauty Care |
|
| dc.subject |
|
|
| dc.subject |
|
|
| dc.title |
Pengaruh Iklan Testimoni terhadap Keputusan Pembelian (Survey Pelanggan Klinik Vanela Beauty Care Cimareme Padalarang) |
|
| dc.title |
PENGARUH IKLAN TESTIMONI TERHADAP KEPUTUSAN PEMBELIAN (SURVEY PELANGGAN KLINIK VANELA BEAUTY CARE CIMAREME PADALARANG) |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
kuantitatif |
|
| dc.type |
|
|