Service quality towards bank customer loyalty (empirical study at BNI USU Medan)

dc.contributor.author	HARAHAP, Dedy Ansari
dc.contributor.author	HURRIYATI, Ratih
dc.contributor.author	DISMAN
dc.contributor.author	GAFFAR, Vanessa
dc.contributor.author	AMANAH, Dita
dc.date.accessioned	2020-03-13T03:08:03Z
dc.date.available	2020-03-13T03:08:03Z
dc.date.issued	2019-10
dc.identifier.citation	APA	en_US
dc.identifier.issn	e-ISSN 2507-1076
dc.identifier.uri	https://www.ejbmr.org/index.php/ejbmr/article/view/115
dc.identifier.uri	http://hdl.handle.net/123456789/26604
dc.description.abstract	This study aims to analyze the influence of service quality on customer loyalty at PT. BNI (Persero), Tbk USU Medan. This study used a quantitative approach with an explanatory type of research. The sample were 120 respondents and processed statistically using simple linear regression method. The results show that service quality positively has a significant effect on customer loyalty. These findings indicate that good service quality will encourage the interest of customers to conduct transactions continuously and repeatedly in the present and future in a bank. Index Terms—Service quality, customer loyalty, banking, BNI.	en_US
dc.language.iso	en	en_US
dc.publisher	European Open Access Publishing (EUROPA Publishing)	en_US
dc.relation.ispartofseries	European Journal of Business & Management Research (EJBMR);Vol. 4, No. 5 October 2019
dc.subject	SERVICE QUALITY	en_US
dc.subject	SERVICE QUALITY - BANKING - BNI	en_US
dc.subject	CUSTOMER LOYALTY - BANKING	en_US
dc.subject	BANKING	en_US
dc.title	Service quality towards bank customer loyalty (empirical study at BNI USU Medan)	en_US
dc.type	Article	en_US