Touristic and Cultural Perspectives on Traditional Food: Peuyeum Bandung

Abstract

Cimeunyan Village, Mandalamekar Village, and Mekarsaluyu Village in Cimenyan District, Bandung Regency are one of the famous peuyeum producing centres in the Bandung area. Studies show that there is a close relationship between tourism and food marketing in a location. This is the case with the Peuyeum Bandung. Based on these considerations, the study aims to describe the traditional food culture of Peuyeum Bandung from the perspective of tourism. This research was carried out by quantitative and qualitative methods, which determined indicators related to food preferences, namely: taste, shape, colour, appearance, and presentation. The survey was conducted using a questionnaire tool which was distributed to 100 respondents consisting of 50 general public people and 50 tourists. Apart from that, a survey was also conducted through unstructured interviews to producers and government agencies that are relevant to this business. The method of analysis involved descriptive statistics. Furthermore, a synthesis was carried out from the results of the analysis, especially in the perspective of tourism through traditional food culture. The findings of the study is that Peuyeum Bandung is still appealing, especially the taste factor.