Abstract. Insight is the individual's ability to process information that has been received and implemented through behavior, especially ethical behavior that is applied to clothing. The purpose of this study was to obtain data on: the understanding of students at the Faculty of Da'wah Unisba about dress ethics in the Al-Qur'an; the reality of the Unisba Faculty of Da'wah student dress; and the influence of the Unisba Faculty of Da'wah student's understanding of dress ethics in the Al-Qur'an on the reality of their dress. This research uses a quantitative method of survey type with data collection techniques in the form of participant observation, questionnaires, interviews, and literature studies. The data analysis techniques used were validity test, reliability test, linearity test, normativity test, correlation test, simple linear regeneration test, F test, mean and determination coefficient test. This research is located on Jl, Tamansari Bawah No. 1, with a 65 samples out of 179 population. The simple linear regression test shows that H0 is rejected and H1 is accepted, that mean, there is a relationship between the understanding and the reality, with the magnitude of influence was 16.5%, which was obtained through the test of the coefficient of determination.Keywords: Insight, Ethic, Clothing. Abstrak. Pemahaman merupakan kemampuan individu dalam mengolah informasi yang telah diterima dan diimplementasikan dalam bentuk perilaku, terutama perilaku beretika yang dapat diterapkan melalui cara berpakaian. Penelitian ini bertujuan untuk memperoleh data tentang: pemahaman mahasiswi Fakultas Dakwah Unisba tentang etika berpakaian di dalam Al-Qur’an; realitas berpakaian mahasiswi Fakultas Dakwah Unisba; serta pengaruh pemahaman mahasiswi Fakultas Dakwah Unisba tentang etika berpakaian di dalam Al-Qur’an terhadap realitas berpakaian mereka. Penelitian ini menggunakan metode kuantitatif jenis survei dengan teknik pengumpulan data berupa obserasi partisipan, kuesioner, wawancara, serta studi pustaka. Dan menggunakan teknik analisa berupa uji validitas, uji realibilitas, uji linearitas, uji normativitas, uji korelasi, uji regreasi linear sederhana, uji F, mean serta uji koefisien determinasi.Penelitian ini berlokasi di Jl, Tamansari Bawah No. 1, dengan sampel sebanyak 65 orang dari total populasi sebanyak 179 orang. Uji regresi linear sederhana menunjukkan hasil bahwa H0 ditolak dan H1 diterima, artinya terdapat hubungan antara variabel pemahaman dengan variabel realitas, dengan besaran pengaruh sebesar 16,5% melalui uji koefisien determinasi.Kata kunci: Pemahaman, Etika, Pakaian.