Abstract:
Social media marketing Instagram is one of the marketing system through the digital world that have a major impact on the dissemination of information, especially regarding the sales promotion of the fashion industry. People often take advantage of social media as a means of shopping for clothes. This is one factor driving the use of social media among people of Bandung in the purchase of clothing. Mayoutfit is engaged in the business of fashion, started his business by opening an online shop up to now have their own store. Mayoutfit including one of the companies that market their products online like Instagram, This study aims to determine how Instagram social media marketing influences on product purchasing decisions Mayoutfit Gegerkalong Bandung, The research method is a type of verification and descriptive study aimed to test the hypothesis. Data was collected by distributing questionnaires to 100 people carried out on visitors or users of social media Instagram. The results of this study addressed that social media marketing Instagram influence on purchase decisions Mayoutfit products Gegerkalong Bandung.
