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The Correlation of Brand Image in Apple Product with Purchase Decision of Balikpapan University Students

Diyah, Halimatussa; Nurhastuti, Nurhastuti (Prosiding Manajemen KomunikasiProsiding Manajemen Komunikasi, )

Now showing items 1-1 of 1

Author
- Diyah, Halimatussa (1)
- Nurhastuti, Nurhastuti (1)
Subject
- Citra Merek (brand image), Keunggulan Merek, Kekuatan Merek, Keunikan Merek, Keputusan Pembelian (1)
- Manajemen Komunikasi (1)
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