Title of this research is “The Relation Between Dissemination of Message Through “Gedung Sate” Magazine and Readers Positive Attitude”. Base of this research using following definition of Stimulus – Organism – Response Theory: effect is special reaction against stimulus reaction, so that someone can expect and estimate the suitability between message and communicant reaction. Purpose of research is to find out how strong relation between dissemination of information through “Gedung Sate” Magazine and positive attitude of PNS reader in level of Badan, (OPD) of West Java Province. This research using Quantitative Method with Correlational Approach. Data that use in primary forms, that is questionnaires, as well secondary data, that is observation, interview, and literature. Based on obtained data, generally The Magazine Forms are becoming obsolete by switch using online media. However PR, Protocol, and General Agency of West Java Province still maintain “Gedung Sate” Magazine as internal media. Because of that, writer interest to measure how strong relation between message in “Gedung Sate” Magazine and PNS positive attitude. Measurement of this research object using message aspect that explained by Rakhmat and connected with attitude component from Azwar. With hope can be seen how PNS respond about still publication communication media in this print forms.
Abstract. Title of this research is “The Relation Between Dissemination of Message Through “Gedung Sate” Magazine and Readers Positive Attitude”. Base of this research using following definition of Stimulus – Organism – Response Theory: effect is special reaction against stimulus reaction, so that someone can expect and estimate the suitability between message and communicant reaction. Purpose of research is to find out how strong relation between dissemination of information through “Gedung Sate” Magazine and positive attitude of PNS reader in level of Badan, (OPD) of West Java Province. This research using Quantitative Method with Correlational Approach. Data that use in primary forms, that is questionnaires, as well secondary data, that is observation, interview, and literature. Based on obtained data, generally The Magazine Forms are becoming obsolete by switch using online media. However PR, Protocol, and General Agency of West Java Province still maintain “Gedung Sate” Magazine as internal media. Because of that, writer interest to measure how strong relation between message in “Gedung Sate” Magazine and PNS positive attitude. Measurement of this research object using message aspect that explained by Rakhmat and connected with attitude component from Azwar. With hope can be seen how PNS respond about still publication communication media in this print forms. Abstrak. Judul penelitian ini adalah “Hubungan antara Penyebaran Pesan melalui Majalah “Gedung Sate” dengan Sikap Positif Pembaca”. Landasan dalam penelitian ini menggunakan definisi Stimulus – Organism – Response Theory berikut: “efek yang ditimbulkan adalah reaksi khusus terhadap stimulus khusus, sehingga seseorang dapat mengharapkan dan memperkirakan kesesuaian antara pesan dan reaksi komunikan”. Tujuan penelitian ini adalah untuk mengetahui seberapa kuat hubungan antara penyebaran pesan melalui Majalah “Gedung Sate” dengan sikap positif pembaca PNS di tingkat Badan, Organisasi Perangkat Daerah (OPD) Provinsi Jawa Barat. Penelitian ini menggunakan Metode Kuantitatif dengan pendekatan Korelasional. Data-data yang digunakan dalam bentuk primer, yaitu jawaban kuesioner, serta data sekunder, yakni observasi, wawancara, dan studi pustaka. Berdasarkan data yang diperoleh, secara umum House Journal dalam bentuk The Magazine sudah mulai ditinggalkan dengan beralih menggunakan media online. Namun Biro Humas, Protokol, dan Umum Pemerintah Provinsi Jawa Barat masih mempertahankan Majalah “Gedung Sate” sebagai media internal dalam lingkungan PNS. Oleh sebab itu, penulis tertarik untuk mengukur seberapa kuat hubungan antara pesan yang dimuat dalam Majalah “Gedung Sate” dengan sikap positif PNS. Pengukuran objek penelitian ini menggunakan aspek pesan yang dijelaskan Rakhmat dan dihubungkan dengan komponen sikap dari Azwar. Dengan harapan dapat diketahui bagaimana PNS menyikapi masih diterbitkannya media komunikasi dalam bentuk cetak ini.