| dc.contributor |
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| dc.creator |
Afrianti, Riana |
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| dc.date |
2014-09-26 |
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| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/64 |
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| dc.description |
ABSTRACT. Having Community Development Center Unit (CDC) which consisted of the Partnership and Community Development Program, PT. Telekomunikasi Indonesia, Tbk, has established an effort to empower communities through Broadband Learning Center program that aims to increase the quality of education. The purpose of this research was to find out how "Operational Process of Public Relations in CSR Program Broadband Learning Center by CDC of PT. Telkom, Tbk. for IT Laboratories Procurement at PAUD Al-Hidayah Dayeuhkolot Village in Bandung". The method used in this research was descriptive analysis. The sampling technique used was purposive sampling. The result of this research showed that the stage of defining public relations problems is the observation through public opinion and respond to public opinion, and to determine the parties that will be involved in the implementation of the program. At the stage of planning and programming process showed some activities which consist of processing the proposals for management and more focused on planning activities to be carried out. At the stage of taking action and communicating, CDC Telkom does not work alone but involves KOPEGTEL as the party which delivered aid such as 4 unit computers. Finally, the stage of evaluating the program has shown that the implementation of this program was quite effective. Keyword: Corporate Social Responsibility, Public Relations, Telkom, CDC ABSTRAK. Dengan memiliki unit Community Development Center (CDC) yang terdiri dari Program Kemitraan dan Bina Lingkungan, PT. Telekomunikasi Indonesia, Tbk. selalu berupaya memberdayakan masyarakat melalui program Broadband Learning Center yang bertujuan untuk meningkatkan kualitas pendidikan. Penelitian ini dilakukan untuk mengetahui bagaimana Proses Operasional Public Relations dalam Program CSR Broadband Learning Center Oleh CDC PT. Telkom, Tbk. Untuk Pengadaan Laboratorium IT PAUD Al-Hidayah Desa Dayeuhkolot Bandung . Metode yang digunakan dalam penelitian ini adalah Metode Deskriptif Analisis. Sedangkan teknik sampling yang digunakan adalah purposive sampling. Temuan penelitian ini menggambarkan bahwa: Pada tahap defining public relations problems yang dilakukan adalah pengamatan di lapangan dengan mencari opini masyarakat dan menanggapi opini masyarakat, serta menetapkan pihak-pihak yang akan terlibat dalam pelaksanaan program. Tahap planning and programming yang telah dilakukan antara lain memproses proposal yang masuk ke sekretariatan dan lebih fokus kepada perencanaan kegiatan yang akan dilakukan. Tahap taking action and communicating CDC Telkom tidak bekerja sendirian tetapi melibatkan KOPEGTEL sebagai pihak yang memberikan bantuan pada objek bantuan berupa 4 unit komputer. Sedangkan pada tahap evaluating the program diketahui bahwa pelaksanaan program ini dinilai cukup efektif. Kata Kunci: Corporate Social Responsibility, Public Relations, Telkom, CDC |
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| dc.format |
application/pdf |
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| dc.language |
ind |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/64/pdf |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 1, Prosiding Hubungan Masyarakat (Februari, 2014) |
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| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 1, Prosiding Hubungan Masyarakat (Februari, 2014) |
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| dc.source |
2460-6510 |
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| dc.title |
PROSES OPERASIONAL PUBLIC RELATIONS DALAM PROGRAM CSR “BROADBAND LEARNING CENTER” OLEH CDC PT. TELKOM TBK. |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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