| dc.contributor |
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| dc.contributor |
|
|
| dc.creator |
Sari, Tiara Aprilliani |
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| dc.creator |
Rosyad, Udung Noor |
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| dc.date |
2017-08-10 |
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| dc.date.accessioned |
2019-09-12T05:43:10Z |
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| dc.date.available |
2019-09-12T05:43:10Z |
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| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/7157 |
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| dc.identifier.uri |
http://hdl.handle.net/123456789/24348 |
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| dc.description |
The rapid development of network access technology and internet-based technology enables service operators to provide multi-service services for their subscribers, namely voice, telephone, data (internet) and image (cable TV) services within an access network known as Triple-play service.Many companies in Indonesia that provide special services internet and cable TV, in this case Telekomunikasi Indonesia (Telkom) Corporate innovate to release a new product called Indihome, which provides Triple play services, the "smart home" based service that creates facilities where so far It takes a lot of people with an easy and simple way. The facility is like a home phone, internet (wi-fi) and also cable TV (Usee tv). The case taken by the research about marketing communication "Open Table" Indihome products of Telekomunikasi Indonesia Corporation. Moving from the case the author intends to examine the Marketing Communication "Open Table" Indihome products owned by Telekomunikasi Indonesia Corp. This research uses qualitative method with case study approach so writer can get maximum result about marketing communication from Open Table activity and customer response about marketing concept from Telkom Corp. This research refers to the aspects of marketing communication, about marketing communication mix consisting of personal selling, sales promotion and direct marketing. The result of this research is how the role of Open Table marketing communication for Telekomunikasi Indonesia Corp. The role of Open Table of Indihome products for Telkom Corp. is very important because it can help Indihome product sales with excellent results and Open Table is needed by the community or prospective customers who want to buy Indihome products, because Open Table marketing activities are salespeople who approach the consumers. The rapid development of network access technology and internet-based technology enables service operators to provide multi-service services for their subscribers, namely voice, telephone, data (internet) and image (cable TV) services within an access network known as Triple-play service.Many companies in Indonesia that provide special services internet and cable TV, in this case Telekomunikasi Indonesia (Telkom) Corporate innovate to release a new product called Indihome, which provides Triple play services, the "smart home" based service that creates facilities where so far It takes a lot of people with an easy and simple way. The facility is like a home phone, internet (wi-fi) and also cable TV (Usee tv). The case taken by the research about marketing communication "Open Table" Indihome products of Telekomunikasi Indonesia Corporation Moving from the case the author intends to examine the Marketing Communication "Open Table" Indihome products owned by Telekomunikasi Indonesia Corp. This research uses qualitative method with case study approach so writer can get maximum result about marketing communication from Open Table activity and customer response about marketing concept from Telkom Corp. This research refers to the aspects of marketing communication, about marketing communication mix consisting of personal selling, sales promotion and direct marketing. The result of this research is how the role of Open Table marketing communication forTelekomunikasi Indonesia Corp. The role of Open Table of Indihome products for Telkom Corp. is very important because it can help Indihome product sales with excellent results and Open Table is needed by the community or prospective customers who want to buy Indihome products, because Open Table marketing activities are salespeople who approach the consumers . |
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| dc.description |
Pesatnya perkembangan teknologi akses jaringan dan teknologi yang berbasis internet memungkinkan bagi operator layanan untuk dapat menyediakan layanan yang beragam (multi service) bagi pelanggannya yaitu layanan suara (telepon), data (internet) dan gambar (TV kabel) dalam satu jaringan akses atau dikenal dengan layanan triple-play. Banyak perusahaan di Indonesia yang menyediakan layanan khusus internet dan TV kabel, dalam hal ini PT Telekomunikasi Indonesia (Telkom) melakukan inovasi untuk mengeluarkan produk terbaru bernama Indihome, yang menyediakan layanan Triple play, yaitu layanan berbasis “smart home” yang menciptakan fasilitas dimana selama ini dibutuhkan banyak orang dengan cara yang mudah dan simple. Fasilitas tersebut seperti telepon rumah, internet (wi-fi) dan juga TV kabel (Usee tv). Kasus yang diambil oleh peneliti yaitu komunikasi pemasaran “Open Table” produk Indihome PT Telekomunikasi Indonesia. Beranjak dari kasus tersebut penulis bermaksud meneliti mengenai Komunikasi Pemasaran “Open Table” Produk Indihome yang dimiliki oleh PT Telekomunikasi Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus agar penulis bisa mendapatkan hasil yang maksimal mengenai komunikasi pemasaran dari kegiatan Open Table dan tanggapan pelanggan mengenai konsep pemasaran dari PT Telkom tersebut. Penelitian ini mengacu padaaspek-aspek komunikasi pemasaran, mengenai bauran komunikasi pemasaran yang terdiri dari penjualan personal (personal selling), promosi penjualan (sales promotion) dan pemasaran langsung (direct marketing). Hasil dari penelitian ini adalah bagaimana peran komunikasi pemasaran Open Table bagi PT Telekomunikasi Indonesia. Peran Open Table produk Indihome bagi PT Telkom sangat penting karena dapat membantu penjualan produk Indihome dengan hasil yang sangat baik dan juga Open Table dibutuhkan oleh masyarakat atau calon konsumen yang ingin membeli produk Indihome, karena kegiatan pemasaran Open Table adalah penjual (sales) yang menghampiri konsumen. |
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| dc.format |
application/pdf |
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| dc.language |
ind |
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| dc.publisher |
Prosiding Manajemen Komunikasi |
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| dc.publisher |
Prosiding Manajemen Komunikasi |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/7157/pdf |
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| dc.rights |
Copyright (c) 2017 Prosiding Manajemen Komunikasi |
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| dc.source |
Prosiding Manajemen Komunikasi; Vol 3, No 2, Prosiding Manajemen Komunikasi (Agustus, 2017); 447-454 |
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| dc.source |
Prosiding Manajemen Komunikasi; Vol 3, No 2, Prosiding Manajemen Komunikasi (Agustus, 2017); 447-454 |
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| dc.source |
2460-6537 |
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| dc.subject |
Manajemen Komunikasi |
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| dc.subject |
Marketing Communications, Open Table, Case Study |
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| dc.subject |
Manajemen Komunikasi |
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| dc.subject |
Komunikasi Pemasaran, Open Table, Studi Kasus |
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| dc.title |
Marketing Communications “Open Table” Indihome Products Telekomunikasi Indonesia Corporation Marketing Communications “Open Table” Indihome Products Telekomunikasi Indonesia Corporation |
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| dc.title |
Komunikasi Pemasaran “Open Table” Produk Indihome Pt Telekomunikasi Indonesia |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Kualitatif |
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| dc.type |
kualitiatif |
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