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The Performance of Hijab Fashion Industry in Bandung

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dc.contributor
dc.contributor
dc.creator kusmawati, annisa
dc.date 2016-02-19
dc.date.accessioned 2019-09-12T07:50:17Z
dc.date.available 2019-09-12T07:50:17Z
dc.identifier http://karyailmiah.unisba.ac.id/index.php/ekonomi/article/view/2803
dc.identifier.uri http://hdl.handle.net/123456789/25022
dc.description Creative industries have economically potential to make a major contribution to state revenues as well as businesses. This leads to the establishment of similar companies. Higher competition makes the performance of the creative industries must be expanded in both quantity and quality. This study aims to measure the performance of hijab fashion industry from aspects of efficiency, measure the sources of inefficiency, and make some strategies to get hijab fashion industry better. The techniques of this study are the data Envelopment Analysis (DEA) and SWOT analysis. The purposive sampling techniques and techniques sloving were employed, with a sample number of four companies and 40 respondents of consumer
dc.description Industri kreatif secara ekonomi berpotensi memberikan kontribusi yang besar terhadap pendapatan negara maupun pelaku usaha. Hal tersebut memunculkan menjamurnya perusahaan-perusahaan sejenis berdiri. Persaingan yang semakin tinggi membuat kinerja industri kreatif  harus diperluas dalam kuantitas dan kualitas. Penelitian ini bertujuan untuk mengukur kinerja industri fesyen hijab dari aspek efisiensi mengukur sumber inefisiensi dan  membuat beberapa strategi untuk mendapatkan industri fesyen hijab yang lebih baik. Teknik yang digunakan untuk penelitian ini adalah data Envelopment Analisis (DEA) dan SWOT analisis.Teknik pengambilan sample menggunakan teknik purpose sampling dan teknik sloving, dengan jumlah sample sebanyak 4 perusahaan dan 40 responden untuk konsumen
dc.format application/pdf
dc.language ind
dc.publisher Universitas Islam Bandung
dc.relation http://karyailmiah.unisba.ac.id/index.php/ekonomi/article/view/2803/pdf
dc.source Prosiding Ilmu Ekonomi; Vol 2, No 1, Prosiding Ilmu Ekonomi (Februari, 2016); 13-18
dc.source Prosiding Ilmu Ekonomi; Vol 2, No 1, Prosiding Ilmu Ekonomi (Februari, 2016); 13-18
dc.source 2460-6553
dc.subject Proceedings of Economic
dc.subject Hijab Fashion Industry in Bandung
dc.subject
dc.subject
dc.title The Performance of Hijab Fashion Industry in Bandung
dc.title Kinerja Industri Fesyen Hijab di Kota Bandung
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Peer-reviewed Article
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