| dc.contributor |
ekonomi dan bisnis |
|
| dc.contributor |
|
|
| dc.creator |
Rachman, Budhi |
|
| dc.creator |
Oktini, Dede R. |
|
| dc.date |
2018-01-26 |
|
| dc.date.accessioned |
2019-09-13T04:14:24Z |
|
| dc.date.available |
2019-09-13T04:14:24Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/9818 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/25461 |
|
| dc.description |
Abstract. The purpose of this research is to know implementation of product quality, to know respondent’s respons about implementation of product quality Kawasaki ninja 250 Fi, to know respondent’s respons on the purchase decisions Kawasaki ninja 250 Fi, and to find how big effect of product quality on the consumer’s purchase decisions. The subjects of this research are 100 of respondents. Using survey research method and sampling technique is non-probability sampling that is insidental sampling. Data analysis method that is used basic regressions analysis that aims to know the relationship way between independent variable to know direction of its relationship. The results of this research showed the effect of product quality on the purchase decisions Kawasaki ninja 250 Fi with value P= 0,000, correlation coefficient is 0,758(R= 0,758), and determinant coefficient (R-Square/R2 ) is 57, 5%. Its means that it has the effect between product quality on the purchase decisions.Keywords: Product Quality, Purchase Decision. Abstrak. Penelitian ini bertujuan untuk mengetahui pelaksanaan kualitas produk Kawasaki ninja 250 Fi, untuk mengetahui tanggapan responden tentang pelaksanaan kualitas produk Kawasaki ninja 250 Fi, untuk mengetahui tanggapan responden terhadap keputusan pembelian Kawasaki ninja 250 Fi, dan untuk mencari seberapa besar pengaruh kualitas produk terhadap keputusan pembelian konsumen. Subjek dalam penelitian ini adalah 100 orang responden. Dengan metode penelitian survey dan teknik penarikan sampel adalah non probability sampling yaitu insidental sampling. Metode analisis data yang di gunakan adalah analisis regresi sederhana yang bertujuan untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menunjukkan adanya pengaruh kualitas produk terhadap keputusan pembelian Kawasaki ninja 250 Fi dengan nilai p = 0.000, koefisien korelasi sebesar 0.758 (R = 0.758), dan koefisien determinan (R-Square/R2) sebesar 57, 5%. Artinya terdapat pengaruh antara kualitas produk terhadap keputusan pembelian.Kata Kunci: Kualitas Produk, Keputusan Pembelian. |
|
| dc.description |
The purpose of this research is to know implementation of product quality, to know respondent’s respons about implementation of product quality Kawasaki ninja 250 Fi, to know respondent’s respons on the purchase decisions Kawasaki ninja 250 Fi, and to find how big effect of product quality on the consumer’s purchase decisions. The subjects of this research are 100 of respondents. Using survey research method and sampling technique is non-probability sampling that is insidental sampling. Data analysis method that is used basic regressions analysis that aims to know the relationship way between independent variable to know direction of its relationship. The results of this research showed the effect of product quality on the purchase decisions Kawasaki ninja 250 Fi with value P= 0,000, correlation coefficient is 0,758(R= 0,758), and determinant coefficient (R-Square/R2 ) is 57, 5%. Its means that it has the effect between product quality on the purchase decisions. Keywords: Product Quality, Purchase Decision |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/view/9818/pdf |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/manajemen/article/downloadSuppFile/9818/1796 |
|
| dc.rights |
Copyright (c) 2018 Prosiding Manajemen |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 256-262 |
|
| dc.source |
Prosiding Manajemen; Vol 4, No 1, Prosiding Manajemen (Februari, 2018); 256-262 |
|
| dc.source |
2460-6545 |
|
| dc.subject |
Managemen |
|
| dc.subject |
Kualitas Produk, Keputusan Pembelian |
|
| dc.subject |
|
|
| dc.subject |
|
|
| dc.title |
Pengaruh Kualitas Produk terhadap Keputusan Pembelian Kawasaki Ninja 250 Fi (Survei pada Pengguna Kawasaki Ninja di Kota Bandung) |
|
| dc.title |
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 FI |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
kuantitatif |
|
| dc.type |
|
|