dc.contributor.author |
HARAHAP, Dedy Ansari |
|
dc.contributor.author |
HURRIYATI, Ratih |
|
dc.contributor.author |
DISMAN |
|
dc.contributor.author |
GAFFAR, Vanessa |
|
dc.contributor.author |
AMANAH, Dita |
|
dc.date.accessioned |
2020-03-13T03:08:03Z |
|
dc.date.available |
2020-03-13T03:08:03Z |
|
dc.date.issued |
2019-10 |
|
dc.identifier.citation |
APA |
en_US |
dc.identifier.issn |
e-ISSN 2507-1076 |
|
dc.identifier.uri |
https://www.ejbmr.org/index.php/ejbmr/article/view/115 |
|
dc.identifier.uri |
http://hdl.handle.net/123456789/26604 |
|
dc.description.abstract |
This study aims to analyze the influence of service
quality on customer loyalty at PT. BNI (Persero), Tbk USU
Medan. This study used a quantitative approach with an
explanatory type of research. The sample were 120 respondents
and processed statistically using simple linear regression method.
The results show that service quality positively has a significant
effect on customer loyalty. These findings indicate that good
service quality will encourage the interest of customers to conduct
transactions continuously and repeatedly in the present and future
in a bank.
Index Terms—Service quality, customer loyalty, banking,
BNI. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
European Open Access Publishing (EUROPA Publishing) |
en_US |
dc.relation.ispartofseries |
European Journal of Business & Management Research (EJBMR);Vol. 4, No. 5 October 2019 |
|
dc.subject |
SERVICE QUALITY |
en_US |
dc.subject |
SERVICE QUALITY - BANKING - BNI |
en_US |
dc.subject |
CUSTOMER LOYALTY - BANKING |
en_US |
dc.subject |
BANKING |
en_US |
dc.title |
Service quality towards bank customer loyalty (empirical study at BNI USU Medan) |
en_US |
dc.type |
Article |
en_US |