| dc.contributor |
Fakultas Psikologi |
|
| dc.creator |
Azhari, Gina Fitriah |
|
| dc.creator |
Nugrahawati, Eni N |
|
| dc.creator |
Dwarawati, Dinda |
|
| dc.date |
2020-08-26 |
|
| dc.date.accessioned |
2021-03-15T03:37:22Z |
|
| dc.date.available |
2021-03-15T03:37:22Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/psikologi/article/view/24424 |
|
| dc.identifier |
10.29313/.v6i2.24424 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/28537 |
|
| dc.description |
Abstract. The development of purchasing through online media has increased up to 8 times compared to previous years. Easy, fast and safer payment methods trigger people to have online impulsive buying behavior, namely making purchases without prior consideration and planning, ignoring all consequences resulting in negative impacts, such as pocket money that runs out prematurely. Students who are attached to technological advances, support them to have Impulsive Buying online behavior. Impulsive buying can be triggered from various factors, one of which is positive emotion. This study aims to determine the closeness of the relationship between positive emotion and online impulsive buying. This research was conducted at the Islamic University of Bandung with 386 students as subjects. Data collection in this study uses the Positive Emotion scale adapted by Oktavianingsih (2019) and the Impulsive Buying scale adapted by Herrabadi (2003) for online purchases which are then analyzed using Rank Spearman with the SPSS 23 program. The results of the Rank Spearman correlation analysis show that there is a relationship which is very weak between positive emotion and online impulsive buying to students at the Islamic University of Bandung.Keywords : positive emotion, online impulsive buying, college student.Abstrak. Perkembangan pembelian melalui media online mengalami peningkatan hingga 8 kali lipat jika dibandingkan tahun-tahun sebelumnya. Metode pembayaran yang mudah, cepat dan lebih aman memicu perilaku online impulsive buying, yaitu melakukan pembelian tanpa pertimbangan dan perencanaan terlebih dahulu, mengabaikan segala konsekuensi sehingga dapat menimbulkan dampak negatif, seperti uang jajan yang habis sebelum waktunya. Mahasiswa yang lekat dengan kemajuan teknologi, mendukungnya untuk memunculkan perilaku online impulsive buying. Impulsive buying dapat dipicu oleh berbagai faktor, salah satunya ialah positive emotion. Penelitian ini bertujuan untuk mengetahui keeratan hubungan antara positive emotion dengan online impulsive buying. Penelitian ini dilakukan di Universitas Islam Bandung dengan subyek sebanyak 386 mahasiswa. Pengumpulan data menggunakan skala Positive Emotion yang diadaptasi oleh Oktavianingsih (2019) dan skala Impulsive Buying yang diadaptasi oleh Herrabadi (2003) terhadap pembelian online yang selanjutnya dianalisis menggunakan Rank Spearman dengan program SPSS 23. Hasil analisis korelasi Rank Spearman menunjukkan bahwa terdapat hubungan yang lemah antara positive emotion dengan online impulsive buying pada mahasiswa di Universitas Islam Bandung.Kata Kunci : positive emotion, online impulsive buying, mahasiswa. |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/psikologi/article/view/24424/pdf |
|
| dc.rights |
Copyright (c) 2020 Prosiding Psikologi |
|
| dc.source |
Prosiding Psikologi; Vol 6, No 2, Prosiding Psikologi (Agustus, 2020); 776-781 |
|
| dc.source |
Prosiding Psikologi; Vol 6, No 2, Prosiding Psikologi (Agustus, 2020); 776-781 |
|
| dc.source |
2460-6448 |
|
| dc.source |
10.29313/.v6i2 |
|
| dc.subject |
Psikologi |
|
| dc.subject |
positive emotion, online impulsive buying, mahasiswa. |
|
| dc.title |
Hubungan Positive Emotion dengan Online Impulsive Buying pada Mahasiswa Universitas Islam Bandung |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
kualitatif |
|