| dc.contributor |
Fakultas Psikologi |
|
| dc.creator |
Risvindika, Disty Rafie |
|
| dc.creator |
Nugrahawati, Eni Nuraeni |
|
| dc.creator |
Dwarawati, Dinda |
|
| dc.date |
2020-08-26 |
|
| dc.date.accessioned |
2021-03-15T03:37:27Z |
|
| dc.date.available |
2021-03-15T03:37:27Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/psikologi/article/view/24466 |
|
| dc.identifier |
10.29313/.v6i2.24466 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/28559 |
|
| dc.description |
Abstract. The volume of online shopping transactions increased by 1.5 and 77% of internet users in Indonesia use the internet to find product information and online shopping. Online shopping is a solution when you want to buy something but unable to leave the house. By opening a cellphone, you can buy everythings with easy payments and trigger impulsive buying behavior, so that when making purchases comes pleasure. Loneliness is the feeling of someone who does not have a close relationship with those around. Social media can be used to reduce loneliness, one of which is an online shopping application that can make someone feel good to be impulsive buying. The purpose of this study is to determine how much influence loneliness has on impulsive buying. The method used is the causality method with 386 students of the Islamic University of Bandung as subjects. The measuring instrument used is the UCLA Loneliness Scale adapted by Mulia Dwi Ariani (2019) and impulsive buying adapted by Herabadi (2003). Using a simple regression test analysis and getting the results F = 0.879 with p = 0.349 (p> 0.05), so there is no influence between loneliness on impulsive buying online shopping and obtained Rsquare 0.2% means that loneliness variable does not affect the emergence of impulsive buying.Keywords : loneliness, online impulsive buying, college studentAbstrak. Volume transaksi belanja online meningkat sebesar 1,5% dan di Indonesia sebanyak 77% menggunakan internet untuk mencari informasi produk dan belanja online. Belanja online merupakan solusi saat ingin membeli sesuatu tapi tidak dapat keluar rumah. Dengan membuka handphone dapat membeli barang secara online dengan pembayaran yang mudah dan memicu perilaku impulsive buying, sehingga saat melakukan pembelian muncul kesenangan. Kesepian adalah perasaan seseorang yang tidak memiliki hubungan yang erat dengan sekitar. Media sosial dapat digunakan untuk mengurangi kesepian, yaitu salah satunya adalah aplikasi belanja online yang dapat membuat seseorang menjadi impulsive buying. Tujuan penelitian ini mengetahui seberapa besar pengaruh loneliness terhadap impulsive buying. Metode yang digunakan yaitu metode kausalitas dengan subjek 386 mahasiswa Universitas Islam Bandung. Alat ukur yang digunakan yaitu UCLA Loneliness Scale yang diadaptasi Mulia Dwi Ariani (2019) dan impulsive buying yang diadaptasi Herabadi (2003). Menggunakan analisis uji regresi sederhana dan mendapatkan hasil F=0.879 dengan p =0.349 (p>0.05), sehingga tidak ada pengaruh antara loneliness terhadap impulsive buying belanja online dan diperoleh Rsquare 0,2% artinya loneliness variablel yang tidak mempengaruhi munculnya impulsive buying.Kata Kunci : loneliness, online impulsive buying, mahasiswa. |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Universitas Islam Bandung |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/psikologi/article/view/24466/pdf |
|
| dc.rights |
Copyright (c) 2020 Prosiding Psikologi |
|
| dc.source |
Prosiding Psikologi; Vol 6, No 2, Prosiding Psikologi (Agustus, 2020); 753-758 |
|
| dc.source |
Prosiding Psikologi; Vol 6, No 2, Prosiding Psikologi (Agustus, 2020); 753-758 |
|
| dc.source |
2460-6448 |
|
| dc.source |
10.29313/.v6i2 |
|
| dc.subject |
Psikologi |
|
| dc.subject |
loneliness, online impulsive buying, mahasiswa |
|
| dc.title |
Pengaruh Loneliness terhadap Online Impulsive Buying pada Mahasiswa Universitas Islam Bandung |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kualitatif |
|