| dc.contributor |
|
|
| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Andheska, Yoga |
|
| dc.creator |
Yulianita, Neni |
|
| dc.date |
2015-06-02 |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/1876 |
|
| dc.description |
This study discusses about the public relations (PR) audit for publications and documentation program in PT. Dirgantara Indonesia. The audit included all research activities, which is one of the activity is Public Relation Audit. This study implemented a qualitative research method with a study case. The result of this study shown that publication and documentation program are very important in a process of establish company profile image and existence. Researcher observed the implementation of Public Relation audit model through preparation level, implementation, and impact that showing Publication and Documentation must well prepared to achieve the company target. The reason why PT. Dirgantara Indonesia still in doubt in people mind is one of the affection of their biggest obstacle which is lack of human manpower in public relation division. With those condition, PT Dirgantara Indonesia still struggling to maximizing skill step by step in establish company existence by developing media channel. Distributing news through social media. |
|
| dc.description |
This study discusses about the public relations (PR) audit for publications and documentation program in PT. Dirgantara Indonesia. The audit included all research activities, which is one of the activity is Public Relation Audit. This study implemented a qualitative research method with a study case. The result of this study shown that publication and documentation program are very important in a process of establish company profile image and existence. Researcher observed the implementation of Public Relation audit model through preparation level, implementation, and impact that showing Publication and Documentation must well prepared to achieve the company target. The reason why PT. Dirgantara Indonesia still in doubt in people mind is one of the affection of their biggest obstacle which is lack of human manpower in public relation division. With those condition, PT Dirgantara Indonesia still struggling to maximizing skill step by step in establish company existence by developing media channel. Distributing news through social media. Abstrak: Penelitian ini membahas tentang audit public relations (PR) program publikasi dan dokumentasi yang ada di perusahaan PT. Dirgantara Indonesia. Audit termasuk riset yang banyak dilakukan dalam kegiatan, salah satunya adalah melalui kegiatan audit kehumasan (public relations audit). Penelitian ini menggunakan metode penelitian kualitatif dengan menggunakan pendekatan studi kasus. Hasil penelitian ini menunjukkan bahwa program publikasi dan dokumentasi sangat berperan penting dalam membangun eksistensi perusahaan, yang diamati peneliti lewat implementasi model audit pr melalui level persiapan, implementasi, dan dampak yang menunjukkan bahwa publikasi dan dokumentasi benar-benar harus dipersiapkan secara matang untuk mencapai target yang ingin dicapai. Alasan dari eksistensi PT. Dirgantara Indonesia masih diragukan di masyarakat merupakan dampak dari hambatan terbesar mereka saat ini yaitu kurangnya sumber daya manusia yang ada di divisi humas. Dengan kondisi tersebut mereka masih berusaha memaksimalkan kemampuan mereka dengan menyusun langkah-langkah dalam membangun eksistensi lewat pengembangan media saluran penyebaran pemberitaan perusahaan melalui media jejaring sosial. |
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| dc.format |
application/pdf |
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| dc.language |
ind |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
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| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/1876/pdf |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 2, Prosiding Hubungan Masyarakat (Agustus, 2015); 83-89 |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 1, No 2, Prosiding Hubungan Masyarakat (Agustus, 2015); 83-89 |
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| dc.source |
2460-6510 |
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| dc.subject |
|
|
| dc.subject |
Audit, Public Relations Audit, Publications and Documentation, Existence |
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| dc.subject |
Ilmu Komunikasi |
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| dc.subject |
Audit, Audit Public Relations, Publikasi dan Dokumentasi, Eksistensi |
|
| dc.title |
Model Audit Public Relations Program Publikasi Dan Dokumentasi Guna Membangun Eksistensi Perusahaan |
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| dc.title |
MODEL AUDIT PUBLIC RELATIONS PROGRAM PUBLIKASI DAN DOKUMENTASI GUNA MEMBANGUN EKSISTENSI PERUSAHAAN |
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| dc.type |
info:eu-repo/semantics/article |
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| dc.type |
info:eu-repo/semantics/publishedVersion |
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| dc.type |
Peer-reviewed Article |
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| dc.type |
Qualitative |
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| dc.type |
Metode Kualitatif Dengan Pendekatan Studi Kasus |
|