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Analisis Strategi Pemasaran Produk Hasanah Card dengan Metode STP (Segmenting, Targeting, Positioning) pada PT BNI Syariah Cabang Bandung Periode 2012 – 2013

Fatimah, Rismayanti Nurul (Fakultas Syari'ah Universitas Islam Bandung (UNISBA), 2015)

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- Kartu kredit, Strategi pemasaran, dan Metode STP (Segmenting, Targeting, Positioning) (1)
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- 2015 (1)