| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Putra, Ilham Aldy |
|
| dc.creator |
Yulianti, Yulianti |
|
| dc.date |
2019-01-27 |
|
| dc.date.accessioned |
2019-09-12T05:43:08Z |
|
| dc.date.available |
2019-09-12T05:43:08Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/16072 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/24309 |
|
| dc.description |
Abstract.The health of the Indonesian people was threatened by the extraordinary occurrence of diphtheria. Indonesia is the country with the highest number of diphtheria victims from all countries in the world. The treatment is still unknown, but prevention has been known with certainty that is using vaccines.PT. Bio Farma (Persero) is a state-owned company engaged in the field of vaccines. Seeing diseases that have spread in 28 provinces, PT Bio Farma (Persero) as a state-owned company does not remain silent. They really play a role with the health of the people of Indonesia. However, PT Bio Farma is unique in promoting diphtheria vaccines and educating the Indonesian people to use one of the new media, Instagram.This study uses qualitative methods with a case study approach. In collecting research data, researchers conducted interviews with the corporate communication and technical team of PT Bio Farma (Persero), observations and literature studies to obtain information about the activities that have been carried out and help the credibility of the research results. The results of this study found that the strategy of Instagram usage was based on the identification of target targets and corporate research, promotional activities through Instagram accounts were carried out by optimizing Instagram features that were maximized with Instagram advertising services, InstagramAds, and choosing Instagram as a customized promotional media for diphtheria vaccines. with corporate concept planning and design.Keywords: Diphtheria, Instagram, Potion, New MediaAbstrak. Kesehatan masyarakat Indonesia sempat terancam dengan adanya kejadian luar biasa penyakit difteri. Indonesia menjadi negara dengan jumlah korban difteri terbanyak dari seluruh negara di dunia. Pengobatannya masih belum di ketahui pasti, namun pencegahannya telah diketahui dengan pasti yaitu menggunakan vaksin.PT. Bio Farma (Persero) adalah perusahaan BUMN yang bergerak di bidang vaksin. Melihat penyakit yang sudah menyebar di 28 Provinsi, PT Bio Farma (Persero) sebagai perusahaan milik negara tidak tinggal diam. Mereka sangatlah berperan dengan kesehatan masyarakat Indonesia. Namun uniknya PT Bio Farma dalam mempromosikan vaksin difteri serta mengedukasi masyarakat Indonesia menggunakan salah satu new media yaitu Instagram.Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Dalam mengumpulkan data penelitian, peneliti melakukan wawancara kepada tim corporate communicationdan technical PT Bio Farma (Persero), observasi serta studi kepustakaan untuk mendapatkan informasi mengenai kegiatan yang telah dilakukan serta membantu kredibilitas hasil penelitian. Hasil penelitian ini menemukan bahwa strategi penggunaan Instagram didasari dari identifikasi target sasaran dan riset korporat, kegiatan promosi melalui akun Instagram dilakukan dengan optimalisasi fitur-fitur Instagram yang dimaksimalkan dengan jasa layanan iklan dari Instagram yaitu InstagramAds, serta pemilihan Instagram sebagai media promosi vaksin difteri sendiri disesuaikan dengan perencanaan dan perancangan konsep korporat.Kata kunci : Difteri, Instagram, Pomosi, Media Baru |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Manajemen Komunikasi |
|
| dc.publisher |
Prosiding Manajemen Komunikasi |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/mankom/article/view/16072/pdf |
|
| dc.rights |
Copyright (c) 2019 Prosiding Manajemen Komunikasi |
|
| dc.source |
Prosiding Manajemen Komunikasi; Vol 5, No 1, Prosiding Manajemen Komunikasi (Februari, 2019); 286-292 |
|
| dc.source |
Prosiding Manajemen Komunikasi; Vol 5, No 1, Prosiding Manajemen Komunikasi (Februari, 2019); 286-292 |
|
| dc.source |
2460-6537 |
|
| dc.subject |
Manajemen Komunikasi |
|
| dc.subject |
Difteri, Instagram, Pomosi, Media Baru |
|
| dc.title |
Penggunaan Instagram Sebagai Media Pormosi Vaksin Difteri PT Bio Farma (Persero) |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
kualitatif |
|