| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Rosman, Ade |
|
| dc.creator |
Darmawan, Kiki Zakiah |
|
| dc.date |
2021-01-22 |
|
| dc.date.accessioned |
2021-03-15T03:55:22Z |
|
| dc.date.available |
2021-03-15T03:55:22Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/Jurnalistik/article/view/25659 |
|
| dc.identifier |
10.29313/.v7i1.25659 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/29238 |
|
| dc.description |
Abstract. Journalism nowadays can be found everywhere, even in the campus environment. Students who are interested in the journalism can take part in the campus Student Activity Unit. Every institution must have a communication strategy that is implemented, as well as with press institutions. Student Newspaper that have a "market", interests, and idealism that are different from the press institutions in general must also have a communication strategy that is guaranteed when the process of producing a journalistic product, so that the message is conveyed to the public. Departing from these thoughts, this research aims to expose how the mass communication strategies implemented by the Suara Mahasiswa Unisba for the period 2019-2020. This research uses qualitative methods, namely Case Studies. Researchers will collect data from resource persons consisting of: General Leadership and Editor-in-Chief of the Pers Suara Mahasiswa (SM), several Unisba students as readers of SM products, as well as additional information from experts in the field of press. Keyword: Student Newspaper, Communication Strateg, Mass communication.Abstrak. Berbicara mengenai dunia jurnalistik kini penerapannya sudah dapat ditemui di manapun, salah satunya di lingkungan kampus. Mahasiswa yang tertarik menggeluti dunia jurnalistik dapat mengikuti Unit Kegiatan Mahasiswa (UKM) Pers kampus, yang saya rasa hampir ada di kampus manapun. Setiap institusi ataupun lembaga tentulah memiliki strategi komunikasi yang diterapkannya, begitu pun dengan lembaga pers. Lembaga pers kampus yang memiliki “pasar”, kepentingan, serta idealisme yang berbeda dengan institusi pers umumnya pun pasti memiliki strategi komunikasi yang diamininya ketika proses memproduksi sebuah produk jurnalistik, agar pesannya tersampaikan kepada khalayak. Berangkat dari pemikiran tersebut, penelitian ini bertujuan untuk membeberkan bagaimana strategi komunikasi massa yang diterapkan oleh Lembaga Pers Suara Mahasiswa Unisba periode 2019-2020, dengan menggunakan metode penelitian kualitatif yakni studi kasus. Peneliti akan mengumpulkan data dari narasumber yang terdiri dari: Pimpinan Umum dan Pemimpin Redaksi Pers Suara Mahasiswa (SM), beberapa orang Mahasiswa Unisba sebagai Pembaca produk SM, serta keterangan tambahan dari ahli dalam bidang pers.Kata Kunci: Pers Kampus, Strategi Komunikasi. Komunikasi Massa. |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Jurnalistik |
|
| dc.publisher |
Prosiding Jurnalistik |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/Jurnalistik/article/view/25659/pdf |
|
| dc.rights |
Copyright (c) 2021 Prosiding Jurnalistik |
|
| dc.source |
Prosiding Jurnalistik; Vol 7, No 1, Prosiding Jurnalistik (Februari, 2021); 77-80 |
|
| dc.source |
Prosiding Jurnalistik; Vol 7, No 1, Prosiding Jurnalistik (Februari, 2021); 77-80 |
|
| dc.source |
2460-6529 |
|
| dc.source |
10.29313/.v7i1 |
|
| dc.subject |
Jurnalistik |
|
| dc.subject |
Pers Kampus, Strategi Komunikasi, Komunikasi Massa. |
|
| dc.title |
Strategi Komunikasi Massa Lembaga Pers Mahasiswa |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kualitatif |
|