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Abstract. Achieving an Independent Village requires a sustainable development framework that takes into account social (IKS), economic (IKE), and ecological or environmental (IKL) aspects. Mekarsari Village is planning to reach an independent village planning the construction of the Pasir Tuma tourist area in 2020. However, in the planning there are still problems, namely the unpreparedness of the community and village officials in the development planning process. This study aims to see, measure, study and formulate strategies for handling the level of community readiness in the development of the Tuma Pasir tourism area. The method used is descriptive analysis with a quantitative approach. Data collection was carried out through questionnaires to key respondents. Techniques for measuring community readiness consisted of No awareness, Denial / Resistance, Vague awareness, Preplanning, Preparation, Initation, Stabilization, Expansion / Confirmation, Community Ownership. The results showed the level of community readiness in the development of the tuma sand tourism area in Mekarsari Village using 5 dimensions of readiness, namely the average readiness of the community in the construction of the tuma sand tourism area at a score of 3.6 or at the (Initation) stage. The strategy for handling the level of readiness using quantitative SWOT analysis obtained the S-O (Strength-Opportunity) strategy.Key Notes : Independent Village, Pasir Tuma, Readiness Stage, SWOT AnalysisAbstatk. Mencapai Desa Mandiri perlu adanya kerangka kerja pembangunan berkelanjutan yang memperhatikan aspek sosial (IKS), ekonomi (IKE), dan ekologi atau lingkungan (IKL). Desa Mekarsari dalam perencanaan mencapai desa mandiri merencanakan pembangunan kawasan wisata Pasir Tuma pada tahun 2020. Namun dalam perencanaannya masih terdapat masalah, yaitu adanya ketidaksiapan masyarakat serta aparat desa dalam proses perencanaan pembangunan. Penelitian ini bertujuan untuk mengetahui, mengukur, mengkaji serta merumuskan strategi penanganan tingkat kesiapan masyarakat dalam pembangunan kawasan wisata pasir tuma, Metode yang digunakan adalah deskriptif analisis dengan pendekatan kuantitatif. Pengumpulan data dilakukan melalui kuesioner kepada responden kunci Teknik pengukuran kesiapan masyarakat terdiri dari No awareness, Denial/Resistamce, Vague awareness, Preplanning, Preparation, Initation, Stabilization, Expansion/Confirmation, Community Ownership. Hasil Penelitian menunjukan tingkat kesiapan masyarakat dalam pembangunan kawasan wisata pasir tuma di Desa Mekarsari dengan menggunakan 5 dimensi kesiapan yaitu rata-rata kesiapan masyarakat dalam pembangunan kawsan wisata pasir tuma pada skor 3.6 atau pada tahap (Initation). Strategi penanganan tingkat kesiapan menggunakan analisis SWOT kuantitatif diperoleh strategi S-O (Strength-Opportunity).Kata Kunci : Desa Mandiri, Pasir Tuma, Tahap Kesiapan, Analisis SWOT |
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