Persepsi Masyarakat Berbasis Neurosains di Desa Wisata Rawabogo

Abstract

Rawabogo Village is one of the tourist villages in Bandung Regency which was determined based on the decision of the Bandung Regency regent in 2011. Tourism conditions in Rawabogo Tourism Village such as amenities and accessibility, as well as complementary tourism facilities are not adequate. In addition, the communication problem from each key actor causes different perceptions of tourism development in Rawabogo Village. These conditions can affect perceptions, emotions, motivations, expectations, as well as services and products offered by destinations from tourists or the public. One way to verify responses and perceptions can be done using neuroscience methods by measuring electroencephalography (EEG) waves. This study uses gamma waves to measure response, because these waves are closely related to high-level brain activation. The results obtained, village government respondents tend to get tourism development benchmarking, village communities from the results of canals AF7 and AF8 only focus on cultural development, custom peoples are the only group that has high spatial experience of the Nagara Padang site based on TP9 and TP10 channels, and for public resident tend not to form a memory of the space based the stimulus. Based on the perception responses obtained.