Abstract:
This study aims to explore the cultural psychology of the AKUR community. The Adat Karuhun Urang (AKUR) Community has strong emotions in maintaining the value of their ancestor (Prince Madrais). The values are manifested in cultural activities seen from ritual activities that are still running today. The initial step was to explore various information units from aspects of perception, cognition, emotion, motivation, and behavior of the AKUR community to maintain its existence. This research uses Husserl’s Transcendental Phenomenology approach. The resulting information units are categorized into five categories: cultural objects, Paseban Tri Panca Tunggal, cultural actions, interpersonal communication, and local politics. The cultural psychology of the AKUR community provides a moral message in the form of firmness in carrying out nationalism and human values. This value is manifested through the motivation and revival of cultural activities. However, from a social perspective, there are still psychological barriers that come from internal and external to the community. Internal pressure is in the form of conflicts over land assets. Meanwhile, external pressure comes from differences in views with intolerant groups as well as political interference from the local government.
