Event Locafore sebagai Strategi Menaikkan Citra Kota Baru Parahyangan

Abstract

Kota Baru Parahyangan is area that was developed by PT. Property Lyman (Lyman Group). The area was built in 2004, located in Padalarang, West Bandung Regency. Kota Baru Parahyangan, as a satellite city, has a unique design that is different from the other new city, by presenting the “vision and spirit ". Locafore is one of an event for three consecutive days that presents art, design and top jazz music. Locafore activities held since 2011. The objective is to promote the implementation Locafore Kota Baru Parahyangan to build a community of art and jazz as well as encourage the creation of creators, artists, designers, and musicians Indonesia that can be a source of motive power on the basis of the creative economy without leaving the natural richness and diversity of the local culture. This study, entitled "Event Locafore Raising Strategies Image Kota Baru Parahyangan" (Descriptive Study Regarding The Forum public relations Event Locafore Kota Baru Parahyangan PR Strategies In Raising the image). This study aims to determine Locafore one of the strategies used Kota Baru Parahyangan to promote and create a good image in the eyes of society. This study used quantitative descriptive method, the interview data. The data obtained from interviews with four speakers, two of them from the Kota Baru Parahyangan and the other two joint committee event Locafore. The results obtained is that with the event organized Locafore freely (free) to the visitors who come this creates a positive image in the eyes of society to Kota Baru Parahyangan, any this event Locafore easily the Kota Baru Parahyangan to promote existing housing and based on the existence of a community in Kota Baru Parahyangan to create a solid community.