Abstract:
In the interaction of empowerment program for
female headed household (Pekka), these women of course took
the communication process. The observation conducted by the
researcher described that the communication process conducted
by the female headed household occurred in the time of personal
interaction or in group. The research was aimed to show hoe the
female headed household interacted during the empowerment
program conducted in the Pekka Group Kabupaten Bandung,
West Java Province. The method used in this research was
Phenomenology, where the researcher wished to understand the
internalization and motives of the members of Pekka group
about the programs given. This would be very useful to construct
the model of communication process occurred. The researcher
used an in depth interview and participant observation to collect
the data. From the observation, it was found that the
communication process in the empowerment program occurred
in: 1) the initiation process when the woman having the status of
female headed household firstly joined the program, 2) the
process when the women became the members of Pekka Group
and participated in the programs offered regularly, and (3) the
communication process when they interacted with the
community outside of the Pekka group. Based on the analysis of
data obtained, it can be concluded that the communication
patterns of the female headed household in the empowerment
program in Pekka Group were as follows; a) the initiation
process of the Pekka group forming created a model of
communication process that can be called as Interactive
Persuasive Model; b) the communication process occurred in the
routine activity of the empowerment program where they had
become the members and participated in all the programs can be
named as Star Model Communication; and c) the communication
process occurred in the process of interaction with the
community outside of Pekka which created the Communication
Partnership Model.
