The Communication Process in the Empowerment of Female Headed Household Program

Abstract

In the interaction of empowerment program for female headed household (Pekka), these women of course took the communication process. The observation conducted by the researcher described that the communication process conducted by the female headed household occurred in the time of personal interaction or in group. The research was aimed to show hoe the female headed household interacted during the empowerment program conducted in the Pekka Group Kabupaten Bandung, West Java Province. The method used in this research was Phenomenology, where the researcher wished to understand the internalization and motives of the members of Pekka group about the programs given. This would be very useful to construct the model of communication process occurred. The researcher used an in depth interview and participant observation to collect the data. From the observation, it was found that the communication process in the empowerment program occurred in: 1) the initiation process when the woman having the status of female headed household firstly joined the program, 2) the process when the women became the members of Pekka Group and participated in the programs offered regularly, and (3) the communication process when they interacted with the community outside of the Pekka group. Based on the analysis of data obtained, it can be concluded that the communication patterns of the female headed household in the empowerment program in Pekka Group were as follows; a) the initiation process of the Pekka group forming created a model of communication process that can be called as Interactive Persuasive Model; b) the communication process occurred in the routine activity of the empowerment program where they had become the members and participated in all the programs can be named as Star Model Communication; and c) the communication process occurred in the process of interaction with the community outside of Pekka which created the Communication Partnership Model.