| dc.contributor |
Fakultas Ilmu Komunikasi |
|
| dc.creator |
Iskandar, Ismaiel Arief |
|
| dc.creator |
Yulianita, Neni |
|
| dc.date |
2021-01-26 |
|
| dc.date.accessioned |
2021-03-15T03:53:15Z |
|
| dc.date.available |
2021-03-15T03:53:15Z |
|
| dc.identifier |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/26933 |
|
| dc.identifier |
10.29313/.v7i1.26933 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/29214 |
|
| dc.description |
Abstact: It was reflected from the image of the payment of tax services can create opinion or positive response from the public as taxpayers. The percentage interest communities as taxpayers towards the system of a process which is now eliciting an opinion that the image formed by the city of Bandung P3DW Samsat Pajajaran success. In terms of advertising and promotion directly through conventional convergence in social network that would improve reputation in forming a positive image in the community. The purpose of research to know the community for personality, reputation, value, corporate identity according to the community taxpayer payment of an annual tax in P3DW city of Bandung 1 Pajajaran. The methodology with descriptive quantitative data mining techniques such as the spread of the survey, interview, observation and use the study of literature available. Based on the research, shows that personality, reputation, value, corporate identity according to the community taxpayer Samsat about renewing the payment of tax can be good because of the process through public trust in the payment of an annual tax as a means of renewal for vehicle registration P3DW city of Bandung 1 Pajajaran.Keywords: Personality, Reputation, Value, Corporate Identity Samsat.Abstrak: Pembentukkan citra berupa perubahan pelayanan pembayaran pajak yang dapat menciptakan opini ataupun tanggapan baik dari masyarakat sebagai pembayar pajak. Persentase ketertarikan masayarakat sebagai pembayar pajak kendaraan terhadap sistem pembayaran pajak Samsat yang sekarang memunculkan sebuah pendapat bahwa hasil pencitraan yang dibentuk oleh Samsat P3DW Kota Bandung I Pajajaran sukses. Baik dari segi promosi langsung melalui iklan konvesional maupun konvergensi di jejaring sosial yang dapat meningkatkan reputasi dalam membentuk citra positif di masyarakat. Tujuan penelitian untuk mengetahui tanggapan masyarakat terhadap personality, reputation, value, corporate identity Samsat menurut masyarakat (pembayar pajak) tentang pembaharuan pembayaran pajak tahunan di P3DW kota Bandung I Pajajaran. Metode penelitian deskriptif kuantitatif dengan teknik pengambilan data berupa penyebaran angket, wawancara, observasi dan mengunakan studi kepustakaan. Berdasarkan hasil penelitian, menunjukkan bahwa personality, reputation, value, corporate identity Samsat menurut masyarakat (pembayar pajak) tentang pembaharuan pembayaran pajak dapat di nilai baik karena adanya kepercayaan masyarakat terhadap Samsat melalui pembaharuan sebagai alat pembayaran pajak tahunan PKB dan STNK di P3DW kota Bandung I Pajajaran.Kata Kunci : Personality, Reputation, Value, Corporate Identity Samsat. |
|
| dc.format |
application/pdf |
|
| dc.language |
eng |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.publisher |
Prosiding Hubungan Masyarakat |
|
| dc.relation |
http://karyailmiah.unisba.ac.id/index.php/humas/article/view/26933/pdf |
|
| dc.rights |
Copyright (c) 2021 Prosiding Hubungan Masyarakat |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 7, No 1, Prosiding Hubungan Masyarakat (Februari, 2021); 282-286 |
|
| dc.source |
Prosiding Hubungan Masyarakat; Vol 7, No 1, Prosiding Hubungan Masyarakat (Februari, 2021); 282-286 |
|
| dc.source |
2460-6510 |
|
| dc.source |
10.29313/.v7i1 |
|
| dc.subject |
Hubungan Masyarakat |
|
| dc.subject |
Personality, Reputation, Value, Corporate Identity Samsat. |
|
| dc.title |
Citra Samsat melalui Komunikasi tentang Pembaharuan Pembayaran Pajak |
|
| dc.type |
info:eu-repo/semantics/article |
|
| dc.type |
info:eu-repo/semantics/publishedVersion |
|
| dc.type |
Peer-reviewed Article |
|
| dc.type |
Kuantitatif |
|